Advertising Policy
Our commitment to transparency
We clearly label all paid content and maintain strict separation between editorial and advertising.
How we label advertisements
- All paid placements are labeled as "AD" or "Advertisement Feature"
- We identify the advertiser name or brand prominently
- Sponsored content in forum threads is clearly marked as "Sponsored"
- We do not use ambiguous terms like "Promoted" without additional context
Editorial independence
- Advertisements are kept visually separate from editorial content
- We do not permit "advertorial" content without clear disclosure
- AI-generated answers are not influenced by advertising relationships
- Sponsored answers are clearly identified and separated from organic content
Advertiser requirements
- All objective claims in advertisements must be supported by evidence
- Advertisers must provide substantiation for product features and benefits
- We reserve the right to reject or remove non-compliant advertising
- Misleading or deceptive advertising is prohibited
Types of advertising
Banner advertisements
Display ads clearly labeled and separated from content, with advertiser identification.
Sponsored answers
Relevant responses to vehicle hire questions, clearly marked as sponsored content with rel="sponsored" links.
Compliance standards
Our advertising practices comply with:
- UK Advertising Standards Authority (ASA) CAP Code
- Consumer Protection from Unfair Trading Regulations 2008
- Electronic Commerce (EC Directive) Regulations 2002
- Competition and Markets Authority guidance
Contact us
For advertising inquiries or to report concerns about advertising content, contact us at advertising@sportsrambler.com